Sanni Ametu's profile

Brand Identity for MayShop




About
MayShop is an online groceries shop based in Africa, they are focused on making the general online shopping experience fun and educative at the same time. They want to feel approachable and welcoming with a relatable tone.
The online shopping experience for groceries is one that has a high-level of trust barrier as individuals want to ensure that they are getting the products fresh!
So with this in mind, MayShop has decided to position itself as that welcoming partner that you can trust to always deliver quality and fresh products.

Goal
The main objective of this project was to position MayShop in a way that seemed welcoming and approachable to Millennials and the vast majority of Gen Z's.
There is a plethora of online groceries shop that are positioned that way so one way MayShop stands-out from the crowd is with the use of custom illustrations that embodies the brand ethos and also materials that educate the general public on food health. 
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Brand Identity for MayShop
Published:

Brand Identity for MayShop

Published: